Intermediate (Start Your Own Business [SYOB])
About Course
Course Content
Module 1: Motivation for the Entrepreneur – week 1
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Module 1: Motivation for the Entrepreneur Lesson 1: Introduction to Motivation for the Entrepreneur
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Module 1: Motivation for the Entrepreneur Lesson 2: Entrepreneurship Traits and Characteristics
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Module 1: Motivation for the Entrepreneur Lesson 3: Discovering Yourself as an Entrepreneur
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MODULE 1: MOTIVATION FOR THE ENTREPRENEUR Lesson 4: The Nigerian Labour Market and Self-Employment
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Module quiz
MODULE 2: GENERATION OF BUSINESS IDEA – week 1
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MODULE 2: GENERATION OF BUSINESS IDEA Lesson 1: What Is a Business Idea?
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MODULE 2: GENERATION OF BUSINESS IDEA Lesson 2: Components of a Business Idea
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MODULE 2: GENERATION OF BUSINESS IDEA Lesson 3: Sources of Business Ideas
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MODULE 2: GENERATION OF BUSINESS IDEA Lesson 4: Factors Affecting the Choice of Business Idea
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MODULE 2: GENERATION OF BUSINESS IDEA Lesson 5: Testing Your Business Idea
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Module quiz
MODULE 3: THE MARKETING PLAN /CUSTOMER RELATIONS – week 1
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MODULE 3: THE MARKETING PLAN /CUSTOMER RELATIONS Lesson 1: Introduction to Marketing — What Is Marketing?
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MODULE 3: THE MARKETING PLAN / CUSTOMER RELATIONS Lesson 2: Market Research
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MODULE 3: THE MARKETING PLAN / CUSTOMER RELATIONS Lesson 3: Competitive Analysis
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MODULE 3: THE MARKETING PLAN / CUSTOMER RELATIONS Lesson 4: Competitive Advantage
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MODULE 3: THE MARKETING PLAN / CUSTOMER RELATIONS Lesson 5: Target Marketing
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MODULE 3: THE MARKETING PLAN / CUSTOMER RELATIONS Lesson 6: The Marketing Strategy
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Module quiz
MODULE 4: MANAGING THE PERSONNEL FUNCTION – week 1
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MODULE 4: MANAGING THE PERSONNEL FUNCTION Lesson 1: Basics of Human Resources Management for Small Enterprises
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MODULE 4: MANAGING THE PERSONNEL FUNCTION Lesson 2: Recruitment, Supervision, and Motivation of Staff
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MODULE 4: MANAGING THE PERSONNEL FUNCTION Lesson 3: Team Building and Group Dynamics
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MODULE 4: MANAGING THE PERSONNEL FUNCTION Lesson 4: Leadership Styles for Small Business Owners
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MODULE 4: MANAGING THE PERSONNEL FUNCTION Lesson 5: Handling Personnel Issues and Conflict Resolution
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Module quiz
MODULE 5: COSTING OF PRODUCTS AND SERVICES – week 1
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MODULE 5: COSTING OF PRODUCTS AND SERVICES Lesson 1: Introduction to Costing of Products and Services
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MODULE 5: COSTING OF PRODUCTS AND SERVICES Lesson 2: Types of Cost
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MODULE 5: COSTING OF PRODUCTS AND SERVICES Lesson 3: Costing for a Manufacturer or Service Operator
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MODULE 5: COSTING OF PRODUCTS AND SERVICES Lesson 4: Costing for a Retailer or Wholesaler
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MODULE 5: COSTING OF PRODUCTS AND SERVICES Lesson 5: The Basic Cost Structure Strategy Workshop
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Module quiz
MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE – week 2
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MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE Lesson 1: Introduction to Legal Responsibilities and Insurance
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MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE Lesson 2: Legal Responsibilities
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MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE Lesson 3: Insurance
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MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE Lesson 4: Forms of Business
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MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE Lesson 5: Principles of Contract
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MODULE 6: LEGAL RESPONSIBILITIES AND INSURANCE Lesson 6: Corporate Governance
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Module quiz
MODULE 7: BUYING FOR YOUR BUSINESS – week 2
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MODULE 7: BUYING FOR YOUR BUSINESS Lesson 1: Identifying and Researching Potential Suppliers
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MODULE 7: BUYING FOR YOUR BUSINESS Lesson 2: Evaluating Supplier Quality, Reliability, and Cost
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MODULE 7: BUYING FOR YOUR BUSINESS Lesson 3: Purchasing and Inventory Management Basics
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MODULE 7: BUYING FOR YOUR BUSINESS Lesson 4: Negotiation Skills for Favourable Buying Terms
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MODULE 7: BUYING FOR YOUR BUSINESS Lesson 5: Building Sustainable Supplier Relationships
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Module Quiz
MODULE 8: FINANCIAL PLANNING AND BUDGETING – week 2
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MODULE 8: FINANCIAL PLANNING AND BUDGETING Lesson 1: Introduction to Financial Planning and Budgeting
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MODULE 8: FINANCIAL PLANNING AND BUDGETING Lesson 2: Importance of Financial Planning
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MODULE 8: FINANCIAL PLANNING AND BUDGETING Lesson 3: Preparing Financial Statements
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Module Quiz
MODULE 9: REQUIRED START-UP CAPITAL AND SOURCES OF CAPITAL – week 2
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MODULE 9: REQUIRED START-UP CAPITAL AND SOURCES OF CAPITAL Lesson 1: Estimating Start-Up Capital Requirements
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MODULE 9: REQUIRED START-UP CAPITAL AND SOURCES OF CAPITAL Lesson 2: Sources of Capital: Personal Savings, Loans, Grants and Investors
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MODULE 9: REQUIRED START-UP CAPITAL AND SOURCES OF CAPITAL Lesson 3: Advantages and Disadvantages of Each Funding Source
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MODULE 9: REQUIRED START-UP CAPITAL AND SOURCES OF CAPITAL Lesson 4: Preparing to Approach Lenders or Investors
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MODULE 9: REQUIRED START-UP CAPITAL AND SOURCES OF CAPITAL Lesson 5: Pitching a Business Idea for Funding
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Module Quiz
MODULE 10: MANAGING THE FINANCE FUNCTION – week 2
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MODULE 10: MANAGING THE FINANCE FUNCTION Lesson 1: Day-to-Day Financial Record-Keeping
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MODULE 10: MANAGING THE FINANCE FUNCTION Lesson 2: Tracking Income, Expenses, and Transactions
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MODULE 10: MANAGING THE FINANCE FUNCTION Lesson 3: Cash Flow Management
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MODULE 10: MANAGING THE FINANCE FUNCTION Lesson 4: Using Digital Tools and Spreadsheets for Financial Tracking
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MODULE 10: MANAGING THE FINANCE FUNCTION Lesson 5: Interpreting Financial Information for Decision-Making
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Module Quiz
MODULE 11: PROJECT EVALUATION -week 3
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MODULE 11: PROJECT EVALUATION Lesson 1: Purpose and Importance of Project Evaluation
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MODULE 11: PROJECT EVALUATION Lesson 2: Key Project Evaluation Criteria — Viability, Profitability, and Sustainability
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MODULE 11: PROJECT EVALUATION Lesson 3: Tools and Metrics for Assessing Project Success
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MODULE 11: PROJECT EVALUATION Lesson 4: Peer Review and Feedback in Project Assessment
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Module Quiz
MODULE 12: PROJECT RISK ANALYSIS – week 3
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MODULE 12: PROJECT RISK ANALYSIS Lesson 1: Introduction to Project Risk Analysis
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MODULE 12: PROJECT RISK ANALYSIS Lesson 2: Components of Risk
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MODULE 12: PROJECT RISK ANALYSIS Lesson 3: Types of Risks
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MODULE 12: PROJECT RISK ANALYSIS Lesson 4: Identification of Risks
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MODULE 12: PROJECT RISK ANALYSIS Lesson 5: Mitigation of Risks
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MODULE 12: PROJECT RISK ANALYSIS Lesson 6: Sensitivity Analysis
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Module Quiz
MODULE 13: THE FEASIBILITY STUDY REPORT – week 3
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MODULE 13: THE FEASIBILITY STUDY REPORT Lesson 1: Step-by-Step Report-Writing Workshop
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MODULE 13: FEASIBILITY STUDY AND BUSINESS PROJECT ASSESSMENT Lesson 2: Purpose and Structure of a Bankable Feasibility Study Report
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MODULE 13: FEASIBILITY STUDY AND BUSINESS PROJECT ASSESSMENT Lesson 3: Components of a Feasibility Study Report Business Description, Market Analysis, Technical Plan, and Financial Plan
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MODULE 13: FEASIBILITY STUDY AND BUSINESS PROJECT ASSESSMENT Lesson 4 : Components of a Feasibility Studnty Business Description, Market Analysis, Technical Plan, and Financial Plan
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MODULE 13: FEASIBILITY STUDY AND BUSINESS PROJECT ASSESSMENT Lesson 5: Presentation of Draft Feasibility Studies for Peer and Facilitator Feedback
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MODULE 13: FEASIBILITY STUDY PRESENTATION, DEFENCE, AND FINALIZATION Lesson 6: Presenting and Defending a Feasibility Study and Incorporating Peer and Facilitator Feedback
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Module Quiz
Module 14 Digital Marketing – week 3
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MODULE 14: DIGITAL MARKETING AND BUSINESS GROWTH Lesson 1: Fundamentals of Digital and Social Media Marketing
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MODULE 14: DIGITAL MARKETING Lesson 2: Building a Digital Marketing Strategy
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MODULE 14: DIGITAL MARKETING Lesson 3:Content Creation for Social Media Platforms& Email Marketing Basics and Measuring Performance Using Digital Metrics
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Module Quiz
Module 15 : Data Management- week 4
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MODULE 15: DIGITAL RECORD-KEEPING Lesson 1: Principles of Digital Record-Keeping
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MODULE 15: DIGITAL RECORD-KEEPING Lesson 2: Organizing Business and Customer Data Using Spreadsheets
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MODULE 15: DIGITAL RECORD-KEEPING Lesson 3: Data Fields: Contact Information, Purchase History, and Transactions
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MODULE 15: DIGITAL RECORD-KEEPING Lesson 4: Data Accuracy, Security, and Basic Backup Practices
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Module Quiz
MODULE 16: E-COMMERCE AND DIGITAL BUSINESS – week 4
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MODULE 16: E-COMMERCE AND DIGITAL BUSINESS OPERATIONS Lesson 1: Overview of E-Commerce Platforms (e.g., Shopify, WooCommerce)
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MODULE 16: E-COMMERCE AND DIGITAL BUSINESS OPERATIONS Lesson 2: Setting Up an Online Store and Product Listings
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MODULE 16: E-COMMERCE AND DIGITAL BUSINESS OPERATIONS Lesson 3: Payment Gateway and Checkout Setup
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MODULE 16: E-COMMERCE AND DIGITAL BUSINESS OPERATIONS Lesson 4: Order Fulfillment and Customer Experience Online
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Module Quiz
Module 17 : Graphic Design – week 4
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MODULE 17: VISUAL BRANDING AND DIGITAL BUSINESS IDENTITY Lesson 1: Basics of Visual Branding (Colours, Fonts, and Logos)
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MODULE 17: VISUAL BRANDING AND DIGITAL BUSINESS IDENTITY Lesson 2: Introduction to Design Tools (e.g., Canva, Adobe Spark)
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MODULE 17: VISUAL BRANDING AND DIGITAL BUSINESS IDENTITY Lesson 3: Designing Promotional Flyers and Social Media Graphics
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MODULE 17: VISUAL BRANDING AND DIGITAL BUSINESS IDENTITY Lesson 4: Aligning Design Output with Brand Messaging
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Module Quiz
MODULE 18: CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS TECHNOLOGY – week 4
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MODULE 18: CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS GROWTH Lesson 1: Introduction to CRM Tools and Their Business Value
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MODULE 18: CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS GROWTH Lesson 2: Setting Up a Customer Database in a CRM System
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MODULE 18: CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS GROWTH Lesson 3: Tracking Leads, Interactions, and Follow-Ups
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MODULE 18: CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS GROWTH Lesson 4: Analyzing Customer Data for Business Insights
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MODULE 18: CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS GROWTH Lesson 5: Customer Engagement Reporting
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Module Quiz
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